General Atomics Unveils ‘Bullseye’ Missile to Boost Precision Strike Power for U.S. Military

As modern warfare becomes more complex and unpredictable, the demand for precise, intelligent, and flexible weapon systems has grown significantly. In response, General Atomics is stepping up with its latest innovation: the Bullseye missile, a next-generation precision-strike weapon designed to enhance the effectiveness of U.S. military operations across all domains.

The Bullseye missile, developed by General Atomics Aeronautical Systems Inc. (GA-ASI), draws inspiration from Israel’s renowned Ice Breaker missile, a long-range, multi-role precision missile developed for next-gen warfare. Bullseye, however, is specifically tailored for U.S. military needs and incorporates American technological advancements in guidance, targeting, and launch versatility.

A Missile for Every Mission

One of the most remarkable features of the Bullseye is its multi-platform launch capability. It can be launched from aircraft, naval vessels, and ground vehicles, providing operational flexibility in both offensive and defensive missions. Whether it’s a stealth drone, a ground launcher, or a naval destroyer, Bullseye can seamlessly integrate and perform under diverse combat scenarios.

Key Specifications of Bullseye Missile:

• Length: Approximately 4 meters

• Weight: Around 770 pounds (about 350 kg)

• Range: Up to 300 kilometers (approx. 186 miles)

• Warhead: High-explosive fragmentation or penetrator type

• Guidance System: Dual-mode – Electro-Optical/Infrared (EO/IR) and GPS/INS navigation

• Data Link: Two-way communication for mid-course updates and target reassignment

• Speed: High-subsonic, optimized for maneuverability and range

• Launch Platforms: UAVs (like MQ-9 Reaper), ground launchers, naval platforms

• Strike Capabilities: Anti-ship, land-attack, moving targets, and hardened positions

Advanced Features

What makes Bullseye a true standout in the evolving arsenal of smart weapons is its precision targeting system, which uses advanced imaging and artificial intelligence to strike with surgical accuracy—even against moving or camouflaged targets. Its two-way data link allows operators to retask the missile mid-flight, adapting to real-time intelligence and reducing collateral damage.

Moreover, Bullseye has been designed with cost-efficiency in mind. Despite being high-tech, the system is expected to be more affordable than other long-range precision missiles, making it a scalable solution for both large-scale conflicts and targeted operations.

Shaping the Future of Warfare

General Atomics’ Bullseye is not just another missile—it represents a strategic leap in precision strike warfare. As the U.S. military focuses on countering threats in both near-peer and asymmetric warfare environments, weapons like Bullseye will play a central role in ensuring dominance, agility, and precision on the battlefield.